Cart Abandonment Emails

To help increase conversions and marketing efforts, we now support cart abandonment emails. If someone adds tickets to their cart and enters an email address but does not complete their purchase, they will receive a cart abandonment email an hour later. 

Conversions from this email are tracked via embedded affiliate links and reporting is available on the current dashboard, historical dashboard, and affiliate link pages. 

This is on by default for all events but can be turned off as needed in the following locations:

  • Event: Event Settings > Analytics & Tracking
  • Organization: Organization Settings > Event Defaults & Analytics Settings
  • Platform: Platform Settings > Event Defaults

If an event is sold out or has the waitlist enabled, the emails will not be sent. If someone abandons their cart multiple times within that first hour on the same event, they will only receive the email once. 

Here's an example of what a cart abandonment email could look like: 

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