Insights Data & Reporting

Insights data merges page view and demographic data with sales and conversions to give you the most comprehensive look at your customers. 

Insights Data 

To view insights data, go to "Insights" under "Dashboards & Reports" from the event left navigation menu. 

Insights data is filtered by date range and includes:

• Stats Overview & Breakdown: Sales information about your event for the given time period
• Insights: A breakdown of page views, unique users, number of non-complimentary orders, and conversion rate (non comped orders / unique users). 
• Graph Breakdown: A chart of page views, unique page views, # of tickets, # of orders
• Gender: General breakdown of gender stats for your page views
• Device type: General breakdown of device type when viewing event pages
• Top Cities: The top cities where users are viewing your event pages 
• Age Demographics: A breakdown of gender for each age range